Available exclusively at Boots stores nationwide from 2nd August 2010, Kings launches three collections to prep and perfect.
Kings champions classic British style but with a contemporary twist. The collections – Faraday, Hayward and Kielder are presented in simple but stylish packaging, each illustrated with a unique character to reflect the spirit and inspiration of the range. Each is scented with a distinct aroma from uplifting Black Pepper & Sandalwood to an energising Citrus, designed to lift the spirit and the senses. With products for the hair, body and face, Kings is perfect for everyday use to ensure that whatever your style you are always impeccably groomed.
King of Shaves professional Master
Barber, Diane Wood, is on a
global mission to make shaving sexy by starring as Barbarella X in our
latest advert.
The beautifully styled viral ad features one lucky guy, a
barber’s chair and sexy Barbarella X as she performs the ultimate sexy
shave, dressed in Myla lingerie and YSL killer
heels. The 90 second viral is set to a
dramatic remix of Carmen by Melissa Hammond, written in-house
and styled / art-directed by London start-up agencies SSKA and Tiger’s
Eye.
King of Shaves now has a dedicated shaving and skincare store stocking our most popular products including Azor, Azure and Queen Of... So, whoever you are, there is a product designed for you and dedicated to pamper your skin.
As of 15 April 2010 we have moved our UK Headquarters (Customer Care, Sales and Operations) from Chesham to Beaconsfield.
The new address and telephone / fax numbers are: The King of Shaves Company Ltd, 10 Penn Road, Beaconsfield, Bucks HP9 2LH, United Kingdom
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Telephone: 01494 671411 (9am to 4pm GMT, Monday to Friday)
Madonna does it more often than Angelina adopts a child. Lady GaGa does
it more often than Madonna. And Britney does it, well, just badly.
After much yanking, plucking and squealing, the makeover experts at
King of Shaves have emerged from the powder-room with an amazing new
look women’s range, Queen of... to leave legs looking and feeling
runway ready. Designed to look gorgeous in your bathroom, yet be gentle
on your purse, the range features the fabulous Queen of... divas and is
ideal for everyday smoothness or as pre-party pampering. Either way
your legs will love you!
Since its launch in June 2008, the best selling King of Shaves Azor System Razor* has delivered tens of millions of close, comfortable, cost effective shaves to men and women worldwide.** Now shaving with the Azor has evolved – following 18 months of consumer research and testing, King of Shaves is delighted to introduce the new Azor M Alloy System Razor.
Designed and manufactured in the UK and tipping the scales at 47g, compared to the 17g Azor, the Azor M is perfectly balanced and ideally weighted for maximum control and comfort whilst shaving.
The latest addition to the award winning Azor line-up also introduces the new v2 slim blade cartridge, that makes shaving under the nose and other hard to reach places even easier.
King of Shaves Announces Launch of the Consumer Forum.
King of Shaves is delighted to announce our role as a founding member
of the Consumer Forum, which launches today (27 October 2009).
The Consumer Forum is a partnership of like-minded, innovative,
entrepreneurial UK companies. As a founder member we’ll be working with
a host of exciting brands - campaigning to promote the importance of
good customer relationships, sharing our customer service experience
and seeking out innovations to spread to the wider business community.
Check out the Forum’s website at www.consumerforum.org.uk
which also launches today (27th October 2009). There is lots of
exciting content, plus the opportunity to join our online panel. The
panel will act as a barometer of consumer opinion, giving you the
chance to interact directly with Forum members and voice your views.
You can also search Consumer Forum on Facebook or follow us on Twitter @consumerforum.
We’ve built our business around what our consumers want; now we’re
looking to encourage others to do the same. If you have any questions,
or would like any further information on the Forum please visit www.consumerforum.org.uk
Launched 3 September 2009, Will King's new book, How to Build a Great
Business in Tough Times: The King of Shaves Story is available to buy
at WH Smith, Waterstones, Amazon, Play.com and other leading book
sellers.
A fascinating story, 'from the kitchen table to supermarket shelf'.
Entrepreneur Will King hand filled the first 10,000 bottles of his
original King of Shaves shaving oil at his kitchen sink, even getting
his ironing lady to help. From a cottage industry to a multi-million
pound business in just fifteen years. Not bad!
Will also appeared on Sky News with Jeff Randall an Azor Fan!
The King of Shaves Azor is bending the rules of shaving.
King of Shaves is raising a glass to those who decide to do things differently so we're offering you the chance to win the original left-hand drive King of Shaves Smart Car owned by Will King himself, the car which dared to be different!
We’ve teamed up with online music gurus Spotify and we want to know the music track you believe bent the rules, whether it’s the Pistols saving the Queen or Eminem telling us his name, we want to hear from you. Prize draw winners will be picked at random from all those who nominate a track that makes it onto our playlist, simple!
The King of Shaves Azor is now showcased in a 30 second TV and Viral ad'. The ad', created by Hooper Galton entitled "Darwin", walks the viewer through a short evolution of modern shaving (according to the King of Shaves Company) with Charles Darwin and a young fellow receiving a close shave.
Check out the rest of the ad' and find out how bending the rules can change the life of a fortunate young fellow, again (not surprisingly) shorn by our Azor (and banana) wielding chimp. "WOW THAT'S EVOLUTION"!
Designed by top London digital agency, Anorak, the launch of the brand new King of Shaves consumer website www.shave.com heralded a new era in the brand's evolution. Our first website went live back in 1998 when Will Carling was endorsing King of Shaves!
Over a year in the making the site features a sleek new design,
informative Flash animation, interactive product selectors as well as
the usual mix of informative shaving and skincare tips, top viral games and, of course, Will King's famous blog.
King of Shaves employees, guests and members of the male grooming press
got together over a game of traditional lawn bowls to celebrate the
launch of the Azor S Sensitive, variant of the award winning King of Shaves Azor system razor which has been designed specifically for sensitive, dry and problem skin.
The teams battled through rain and fierce competition to enjoy a novel launch at the Pavilion sports club in Hyde Park.
Well, we've won another award for our cutting edge design. This time it's for our outdoor 48 sheet "bendology" poster campaign.
GRAMIA (The Grocery Advertising and Marketing Industry Awards) have awarded the Azor this accolade in the outdoor category. The 48 sheet campaign poster heralded the launch of the Azor in 850 UK poster locations over the Easter period of 2009.
We are now shortlisted for the Diamond Award announced on the 29th October 2009 at The Landmark, London. Fingers crossed, we'll win that award as well!
The King of Shaves Company Ltd., has created an innovative opportunity for the general
public to invest in its first ever ‘Shaving Bond’, a way to
save money (with a 6% per annum interest rate) and shave better.
The proceeds of the Shaving Bond will be used entirely on marketing the
King of Shaves shaving brand. Will King is directing a national press, TV and radio campaign which promotes and explains the Shaving Bond in
detail. With only five thousand of the £1,000 Shaving Bonds
available Will is expecting the investment to be oversubscribed, so he advises
applying early.
The latest set of national press adverts and 48 page poster went live last weekend (20-21 June 2009) throughout the UK promoting our 'better because it bends' Azor message. Click here to see two of the press advertisements.
The driving force behind the retail success story that is King of Shaves, Will King, was named Ernst & Young London & South Entrepreneur Of The Year 2009, at a dinner in London on 15 June 2009.
The judges described King as an ‘inventor who has the drive, passion and determination to take on two major competitors in the market.’
King will go forward to a national final in October to compete for the title Ernst & Young Overall UK Entrepreneur Of The Year, with 53 top executives from across the UK. The UK winner will go out to Monte Carlo in May 2010 to represent their country at Ernst & Young’s World Entrepreneur Of The Year awards.
Oscar Mead is one of the UK's top up and coming solo and shorthanded sailors, despite the fact that he isn't yet 19 years old!
Already officially confirmed as the youngest entrant in the 2009 OSTAR
Oscar has a long term goal to be a race winning contender on the start
line of the race all singlehanders want to compete in, the Vendee Globe
round the World Race. Oscars target is 2016! He will be watching the
2008 race online like thousands and thousands of others.
King of Shaves, the men's grooming brand owned by KMI is to be demerged in a £4m deal, with the focus on accelerating global sales growth of its award winning Azor razor.
The King of Shaves Company Ltd. will be headed by Founder & CEO, Will King; KMI will be headed by Hiten Dayal, King's business partner. Chris Outram, Chairman of London based OC&C strategy consultants will join both companies as non-executive Chairman, along with Atul Sharma as Group Finance Director.
Featuring not extra batteries, not extra blades, but the Technology of Bendology! King of Shaves is to launch its first national advertising campaign as it looks to make its Azor brand the best selling handle razor in the UK by the end of the year.
The activity is the first created for King of Shaves by Hooper Galton and will break over the Easter weekend with an outdoor campaign of 850 48-sheet posters in and around major cities, including London, Manchester and Birmingham.
The King of Shaves Azor has been awarded 'Best Buy' status by the UK's leading unbiased consumer product magazine.
No mention of Wilkinson Sword or Gillette Fusion Manual, the other razors rated were Gillette Fusion Power (handle £9.99 versus our £4.99, cartridges £2.50 versus our £1.25) and the 11 year old Mach3.
The Limited Edition Wave has recently been launched into Boots stores throughout the UK.
The pack features a striking take on the Union Jack helping to re-enforce the British design of the revolutionary Azor whilst the handle comes in a unique blue and white colour scheme.
Following on from the King of Shaves Azor for men we have now launched the King of Shaves Woman Azure System Razor for women.
Packaged in the same recycled (and recyclable) materials as the men's razor, the design purposefully eschews the traditional pastel colours of female shaving for a strong, striking and on-trend gold and black design.
Many thanks to our employees, shareholders and partners, both retail and supply, who have helped us this past year, and of course to the one million odd members of the Great British Shaving Public who've eschewed our competition, and chosen to shave 'closer, longer, for less' with our new King of Shaves Azor.
You can see a short interview with Herbie and Will here.
The innovative King of Shaves Hybrid Synergy System Razor, the Azor, has won “Best New Shaving Product” in ShortList magazine's 2008 Grooming Awards.
Voted for by the readers of the magazine, and judged by a panel including celebrity hairdresser James Brown and ShortList Style Director Adrian Clark, KMI are very proud to receive further recognition of the Azor's ability to compete with Gillette and Wilkinson Sword in the system razor market.
King of Shaves is pleased to announce sponsorship of one of Britain’s top up and coming gymnasts as part of our Young Blades programme.
Giarnni Regini Moran from Lowestoft, Suffolk is currently one of Britain’s top young Gymnasts. Giarnni has been identified as a potential international gymnast for the future, and is being prepared for the European Junior Events by 2012 and is on the shortlist for representation in an Under 12 International Team.
Throughout the summer visitors to the Azor BattleBus have competed to
be crowned the King of Air Guitar on the bus’s wireless Nintendo Wii.
If you did not make it to the battlebus, you still have the chance to be a
rock star on your PC with King of Shaves
latest viral game ‘King of Air Guitar’.
[ Read more ]
The UK's leading shaving 'software' brand King of Shaves has entered the shaving 'hardware' market with the launch of their very first razor – the unique and stylish Azor.
The King of Shaves Battlebus is the brainchild of Will King (founder of King of Shaves) who originally introduced the King of Shaves Fair Shave Manifesto...
