The King of Shaves Company Ltd., has created an innovative opportunity for the general public to invest in its first ever ‘Shaving Bond’, a way to save money (with a 6% per annum interest rate) and shave better.

The proceeds of the Shaving Bond will be used entirely on marketing the King of Shaves shaving brand. Will King is directing a national press, TV and radio campaign which promotes and explains the Shaving Bond in detail. With only five thousand of the £1,000 Shaving Bonds available Will is expecting the investment to be oversubscribed, so he advises applying early.

Click here to view the Shaving Bond website. Grab a bond while you're there!

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It just goes to show that when times are hard there are still opportunities to be had. It’s simply a case of grabbing the right ones. Ones like the King of Shaves Shaving Bond, for instance, a new savings opportunity that laughs in the face of the base rate and pokes a finger in the eye of global economic instability…

Each individual can apply for up to £5,000 worth of Shaving Bonds in multiples of £1,000, but with just 5,000 of the £1,000 Shaving Bonds available and over a million men enjoying King of Shaves every day, investors better be quick!

King of Shaves is seeking to raise a war chest of up to £5,000,000, the proceeds of which will allow the company to grow the awareness of the brand both here and abroad. Moreover, it will help King of Shaves compete with the likes of Gillette, Wilkinson Sword and the biggest competitor, lack of awareness! The Shaving Bond will be used solely for marketing and promoting the King of Shaves brand to those yet to experience “The World’s Best Shave®”. It will not be used to buy directors any form of luxury transportation, nor will it fund any helipad maintenance or lavish pension schemes. Instead, the company will use it on clever TV adverts, innovative online promotion, that kind of thing.

This Shaving Bond offer is only open to UK residents who are aged 18 and over. Those with facial hair are also welcome to apply as are those who, for some reason, still use rival brands.


The Shaving Bond No.1 in the Press

Online: 24 June 2009
King of Shaves Shaving Bond Press Release


Online: 23 June 2009
The Times online
The Sun
Sky News
EDP24
Marketing Week
Brand Republic
REAL FD
Management Today
myfinances.co.uk
Marketing Magazine
MAD
thisismoney.co.uk
Director


Press Clippings: June 2009

The Sunday Telegraph. Click to enlarge.

The Times. Click to enlarge.

The Sun. Click to enlarge.