The driving force behind the retail success story that is King of Shaves, Will King, was named Ernst & Young London & South Entrepreneur Of The Year 2009, at a dinner in London on 15 June 2009.

The judges described King as an ‘inventor who has the drive, passion and determination to take on two major competitors in the market.’

King will go forward to a national final in October to compete for the title Ernst & Young Overall UK Entrepreneur Of The Year, with 53 top executives from across the UK. The UK winner will go out to Monte Carlo in May 2010 to represent their country at Ernst & Young’s World Entrepreneur Of The Year awards.