Designed by top London digital agency, Anorak, the launch of the brand new King of Shaves consumer website www.shave.com heralded a new era in the brand's evolution.

Showcasing the Azor with cutting edge Flash animation. Click the image to launch the animation.

Over a year in the making the site features a sleek new design, informative Flash animation, interactive product selectors as well as the usual mix of informative shaving and skincare tips, top viral games and, of course, Will King's famous blog.

A chapter closes
With the new site going live it brings to close a chapter in King of Shaves history. Our first website went live back in 1998 when Will Carling was endorsing King of Shaves and the internet browser wars were first hotting up.

How it started

The 1999 design. Click the image to zoom.

In 1999, Head of Design, Simon Watson, armed with dangerously little knowledge of HTML worked closely with Will King to build a customer facing website with a store (e-commerce was still in it's neolithic era back then). Simon then worked with a small team to tune and hone the website into a fully functioning online store which in those days was no mean feat. The task was highly challenging, especially as Will and kept changing everything. Every five minutes.

A new era
Although it took until August 2009 to finally replace the existing design with something that is much more modern, stylish and reflects the performance of our products, here at King of Shaves we are all really excited by our new revamped site.

More about the old and new
Simon Watson has laboured over an illuminating blog article about the old and new websites, the talented backroom team activities and his humble comments about the original 1999 design. It's worth a read by clicking here.


Links

Blog: Simon Watson, Head of Design
shave.com