King of Shaves Launches Hyperglide

Posted in: UK, USA News, Our Products
By The News Team
16 January 2014 - 2:59:36 PM

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King of Shaves Hyperglide sets a new performance standard in the global system razor market with a patented self-lubricating cartridge that creates it’s own slippery hydrogel over the entire front face of the shaving surface when it is activated by immersing it in water for a few seconds.

INNOVATION
After four years of research and development, Founder and CEO Will King is proud to announce a razor that uses advanced superhydrophilic (‘super water loving’) technology on the cartridge’s entire front shaving surface so users can ‘just add water’ to activate the lubricating hydrogel and shave! This amazing innovation was originally developed by a UK university tech spin-out for use in the medical device industry, to aid the easy insertion of catheters into arteries with minimal invasive friction.

REVOLUBETION
The Hyperglide ‘smart-cartridge’ makes lube strips (a feature of all men’s system razor cartridges since 1976) instantly obsolete. It also makes styling and detailing beards and goatees a breeze with a detailing / edge trimming blade. A simple patented cartridge ejection mechanism plus redesigned open architecture blade rack (with even narrower blades) means this is truly the ‘King of Blades’. Note: All other men’s razors ideally need a shave prep, including those manufactured by Bic, Gillette (P&G) and Schick Wilkinson Sword (Energizer) as well as those sold by shaving “clubs” such as Dollar Shave and Harry’s. Of course, you can also continue to use an amazing King of Shaves shaving oil, gel or serum to further increase shave comfort and cartridge life. Hyperglide is designed and made in the UK and has multiple patents granted and pending.

RETAIL DETAIL
King of Shaves Hyperglide launches in January 2014, and will be available from most UK retailers and Target in the USA priced at £9.99 / $12.49 for a handle with one cartridge and £9.99 / $12.49 for 3 cartridge replacement pack. Hyperglide is also available online at www.shave.com.

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