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KMI have launched the first British designed, engineered and manufactured razor in over 100 years.

The King of Shaves Azor Hybrid Synergy System Razor is the brainchild of Will King, the man behind the hugely successful King of Shaves 'software' brand. The new razor 'hardware' promises to shave closer, last longer and cost less, as well as being much more planet friendly than its competitors.

Elegant in its simplicity, and engineered without compromise, the Azor is available in two styles, 'Pola' (white and black) and 'Warp' (black and white). The Azor's key features include an internationally patented TST (Touch Skin Technology) elastomer skin bumper and pivot system, which pushes the blades progressively closer onto the skin for a superbly comfortable yet close shave, a unique wishbone shaped head design providing greater visibility when shaving, and a light, beautifully engineered handle which is aesthetically pleasing as well as being ergonomically optimised for performance.

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The Azor's revolutionary technology is also matched with the King of Shaves long-standing commitment to the environment. Often battery powered, many system razors are made from metal, are highly energy consumptive in manufacturing, and flagrantly over-packaged, whereas the handle for the Azor is made in the UK, and all packaging (for handle and cartridge refills) has already been recycled, or is 100% recyclable.

King of Shaves is bringing the Azor to UK shavers with a 'Fair Shave' Campaign BattleBus, touring the UK throughout this summer.

Availability:
The Azor is available nationwide from Boots (from 21st July 2008), Sainsbury's and online from www.kingofshavesdirect.com.

Pricing:
• King of Shaves Azor in 'Pola' or 'Warp' styles with three cartridges: RRP £4.99
• 4 Azor Endurium replacement cartridges: RRP £4.99
• 8 Azor Endurium replacement cartridges: RRP £9.49