Go Azor Go! Click to enlarge.

The UK's leading shaving 'software' brand King of Shaves has entered the shaving 'hardware' market with the launch of their very first razor – the unique and stylish Azor.

Already described as a "cut above the competition" by Esquire magazine, the new Azor Hybrid Synergy System Razor promises to shave closer, last longer and cost less! To celebrate the Azor's arrival, King of Shaves is hitting the road in their new black and white Azor Campaign BattleBus introducing the shaving public to the new Azor (rated 5 out of 5 in the Daily Mail Live Magazine) and spreading their shaving manifesto: 'A Better Future for UK Shavers' - as King of Shaves strives to put some fairness back into one of the UK's last monopolised markets allowing you to choose different, shave better and save money.

The King of Shaves Battlebus is the brainchild of Will King (founder of King of Shaves) who originally introduced the King of Shaves Fair Shave Manifesto on a soapbox at Speakers' Corner in Hyde Park London. Visitors to the BattleBus will also get the chance to meet the 'King' at selected locations.

You're following the future of shaving! Click to enlarge.

The bus will tour the UK for six fun-packed weeks throughout the summer visiting eight locations across the UK including London, Bristol, Birmingham, Manchester, Nottingham, Lowestoft, Sheffield and the Bluewater shopping centre in Kent. The tour will also host an exclusive outside broadcast of the Johnny and Denise (long term King of Shaves fans) Capital FM Breakfast show taking place at Canary Wharf, London.

Azor BattleBus visitors will also get the chance to pick up a free Azor and King of Shaves award winning shaving software.

The BattleBus Tour Schedule:
17th July: Nottingham
21st - 22nd July: Oxford Street, London
24th July: Lowestoft Airshow
25th July: Capital FM outside broadcast; Canary Wharf
26th - 27th July: Sheffield Meadowhall Motor Show
29th - 30th July: Finsbury Square Avenue
31st July: Canary Wharf
2nd - 3rd August: Bluewater
12th - 13th August: Birmingham
16th - 17th August: Bristol Cribbs Causeway
21st August: Tesco HQ
23rd - 24th August: Manchester Trafford Centre

And we'll be publishing news, pictures and videos from the tour on the Azor blog. To get us started, below are some pictures taken at the press and industry launch party for the Azor which was held at the Hemple Hotel in London.

Will King Wagon. Click to enlarge.

Ready to campaign. Click to enlarge.