Will King personally launched the Azor and Azure Hybrid Synergy System Razors in Clicks, South Africa's best-loved Health and Beauty store. He also invited 20 journalists to Killarney racetrack to experience the Azor and Azure and enjoy some adrenalin fueled fun in 'full on' V6 racing cars.


Will had this to say about his visit (more on Will's blog):

14 October 2009

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I flew into Cape Town via Johannesburg yesterday, for the upcoming press launch of our King of Shaves Azor, exclusively in Clicks - South Africa's leading health & beauty retailer. Whilst out in beautiful Cape Town today, I was delighted to find the Azor already on shelf (and shopped, according to the young sales assistant I chatted to at the Clicks store in the shopping mall on the V&A Waterfront). Excellent news! Really looking forward to the official launch next week, and many thanks to all at Clicks for helping us get King of Shaves & Azor on sale in the African continent, hot on the heels of South America (Brazil) and the USA.

20 October 2009

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It's a beautiful sunny day in Cape Town, and with Table Mountain in the background, we showcased our Azor to South Africa's press at the Killarney racetrack, before letting the 20 or so journalists loose on the racetrack in V6 'full on' racing cars. Bob Lansdowne, Cape Town's premier barber demonstrated the Azor on half a dozen (unshaven) journalists and was enthusiastic with the product, it being "cool, without the cost". With retail prices of just 75 rand for the Azor & 2 blades, and 70 rand for 4 replacement Endurium cartridges, we are confident that men who previously have bought cheaper disposable razors will welcome the Azor with open arms. Many thanks to Redline & draftFCB who put on a great brand experience for 'the King' in South Africa, the Azor and Azure (for women) razors are on sale at Clicks now, look out for some great PR and publicity in the forthcoming weeks and months.




Press comments on the Azor launch at Killarney racetrack:

I just wanted to drop you a line to say thanks so much for the completely amazing launch yesterday! I had an absolute ball! Emmy Schofield, rooi rose, deputy beauty editor

Thanks for the afternoon, really enjoyed it, Fantastic Racing put on a good show, their cars are in excellent condition and I enjoyed the lecture by Ernest Page.  It was a great experience even for me! Deon Joubert, Popular Mechanics

This was by far the highlight of my year. I sucked at the simulator, and we were a sorry lot at changing tyres, but I drove my car and had a blast... I never stalled, or got pulled over for going to slow or spun out... so I am very grateful for the experience and the great afternoon.  I found Will a great innovator and inspiration and cannot wait to share this with all our teams. I am sure we can arrange great coverage for the man and his product. Vanessa Bowles, Caxton Magazines



Flicker Gallery of the Launch