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King of Shaves stepped in to sponsor URN, the University of Nottingham Student Radios' Guiness World Record breaking continuous DJ relay.

The URN "Beat That" DJ team were left struggling after sponsors let them down. Much needed support was on hand from King of Shaves to provide banners, samples and publicity on our Facebook and Twitter pages as well as a mention on an email to our UK database.

Hundreds of people attended the event where URN had a total of 90 DJs lined up to break the world record. 82 DJs from BBC Radio 1Xtra held the record previously.

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16 June 2011 - 12:55:40 PM