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Will King was in Japan this week to launch the King of Shaves Azor Hybrid Synergy System Razor in partnership with the Kai Corporation.

The press launch was on 10 June 2009 at the Virgin Café, Shinagawa, Tokyo. Will presented along with Koji Endo, the President and CEO of Kai, and instead of simply saying 'konnichiwa' (hello) he spent two days learning to give about fifth of his speech in Japanese.

Will on the launch and his Japanese crash course:
“Apparently, I did it well enough that some of the (many) assembled press thought I was going to give the whole King of Shaves/Azor presentation in Japanese. The launch was judged a great success - we are delighted that Japan features so early on our global roll-out of Azor, and we are pleased and delighted to be working with such professional partners.”


Launch Video




Flicker Gallery of the Launch