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Founded in 1993, KMI (short for Knowledge & Merchandising Inc. Ltd.) evolved into the UK's largest owner or licensor of premium mass FMCG toiletries and fine fragrance brands. King of Shaves shaving 'software' was the first of these brands...

King of Shaves de-merged from KMI in 2009 and is now managed out of our HQ in Beaconsfield in the UK...

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16 September 2008 - 1:22:58 PM

Posted in: UK

After 21 years at the helm of King of Shaves, Will King has decided to appoint Andy Hill as CEO of the company. Since the launch of the first Shaving Oil back in 1993, Will King has steered King of Shaves to become one of Britain’s best known challenger brands in the hugely competitive men’s shaving market.
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26 October 2014 - 1:00:00 AM

Posted in: UK

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Following on from the success of the men’s Prostyle range, King of Shaves are pleased to announce Queen Of... Prostyle, a new design-led eGrooming™ hair removal and styling range just for women.

The Voilà! Bikini Trimmer and Woo–Ooh! All-Over Body Shaver are launching in the UK exclusively at larger Boots stores nationwide.

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3 July 2014 - 4:01:27 PM

Posted in: UK, USA News, Our Products

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King of Shaves Hyperglide sets a new performance standard in the global system razor market with a patented self-lubricating cartridge that creates it’s own slippery hydrogel over the entire front face of the shaving surface when it is activated by immersing it in water for a few seconds.

After four years of research and development, Founder and CEO Will King is proud to announce a razor that uses advanced superhydrophilic (‘super water loving’) technology on the cartridge’s entire front shaving surface so users can ‘just add water’ to activate the lubricating hydrogel and shave!

The Hyperglide ‘smart-cartridge’ makes lube strips (a feature of all men’s system razor cartridges since 1976) instantly obsolete. It also makes styling and detailing beards and goatees a breeze with a detailing / edge trimming blade.

King of Shaves Hyperglide launches in January 2014, and will be available from most UK retailers and Target in the USA priced at £9.99 / $12.49 for a handle with one cartridge and £9.99 / $12.49 for 3 cartridge replacement pack. Hyperglide is also available online at www.shave.com.

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16 January 2014 - 2:59:36 PM

Posted in: UK

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Eighteen months in development, King of Shaves are proud to announce Prostyle, their new design led, electrical grooming (eGrooming) range for men who want to "Style like a King". Conceived and produced in collaboration with cutting edge industrial designers, Prostyle combines effortless form and effective function, yet the range starts from just £15.


King of Shaves is recognised as being in the vanguard of men’s grooming and is the only male-centric brand to provide a total grooming solution, from shaving preparations and skincare, through high performance system razors to electrical grooming and styling products.

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13 September 2013 - 4:04:13 PM

Posted in: UK

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Prostyle Bodystyler by King of Shaves is the first of four new high performance eGrooming body and face grooming products for men.

The Prostyle® Bodystyler’s hypoallergenic stainless steel blades allows men to style and groom all over their body – ideal for shaving their chest, legs, back, shoulders, groin and underarms in one easy movement. Available from mid-July 2013 in larger Tesco stores and online, it has an SRP of just £15.00. Other retailers will be announced soon.

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8 July 2013 - 5:32:00 PM

King of Shaves is Twenty!

Posted in: UK, News by Region

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King of Shaves is 20 years young on 13 April 2013!

Created at the kitchen table (literally) in 1993 by Will King, King of Shaves has now provided over 5 billion shaves worldwide and is the leading independent challenger shaving brand in the UK.

You can read more about the history of King of Shaves here and as we always say… Important: Enjoy!

16 April 2013 - 10:03:46 AM

Posted in: UK

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To mark our 20th anniversary year we have been busy refreshing the pack graphics and print for our hardware and software for 2013.

We aim to bring a more premium feel to our packs to help reflect the high quality of our products. Features include new fonts and improved stand-out for product benefits.

Packs are starting to make their way into store now and will roll-out over the coming months.

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4 February 2013 - 2:34:51 PM

Posted in: USA News, News

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We launched King of Shaves at Target in 2000 and between then and 2011 we managed the business via our NYC headquartered company. In 2010 we signed a distribution agreement with the Remington division of Spectrum Brands, Inc., which saw us co-brand King of Shaves with Remington in the USA and launch our Azor 5 in Walgreens and other accounts. For reasons that I am unable to express publicly, this partnership was dissolved in 2012 and from January 1st 2013 it’ll be King of Shaves riding solo again, doing things in our own way.
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14 December 2012 - 12:01:22 PM

Jordan King on Sky Sports F1

Posted in: UK 2012 Archive



Jordan King
, the hyper-performance racing driver supported by King of Shaves stars in episode two of Britain’s Next F1 Star.

The show goes out on Sky Sports F1 at 19.00 GMT  on Thursday 11 October 2012 (repeated at 21.00 and on Sunday 14 October 2012 at 10.15 and 16.15 GMT).

11 October 2012 - 4:16:10 PM

Posted in: UK 2012 Archive

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Shaving the world, one island at a time.

Will King, is to lend his support to a major new international event, the Ecoislands Global Summit 2012 that will unite island communities from around the world on a journey to sustainability by 2030.

King of Shaves is a founding partner of Ecoislands, a global leader for sustainable communities. Will King, founder and CEO of King of Shaves, was inspired to become involved with the Ecoislands project because of the benefits renewable technologies and sustainability measures offer to local economies and entrepreneurs.

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27 September 2012 - 12:09:13 PM


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King of Shaves is, er, proud (!) to help support the opening night of Proud Chelsea’s exclusive James Bond exhibition by acclaimed photographer Terry O’Neill.

Since its creation in 1953, and inception in film in 1962, James Bond has become a quintessential part of British culture, amassing 21 films, seven 007s, and scores of memorable stunts, gadgets, and girls. ALL ABOUT BOND: Photographs by Terry O’Neill is a 50 year celebration of the film enterprise, showcasing Terry O’Neill’s exclusive photographs of the world of Bond.

The exhibition runs from 13 September to 4 November 2012, Monday to Sunday, 10am to 7pm at Proud Chelsea, 161 King’s Road, London SW3 5XP. Entry is free!

All images © Terry O’Neil

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12 September 2012 - 11:52:41 AM


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A team backed by King of Shaves is set to take part in the Cardiff leg of the popular Extreme Sailing Series. Taking place between 30th August and 2nd September 2012, the event sees Extreme 40 catamarans race at speeds of up to 30 knots while being helmed by some of the world’s best sailors.

The team backed by King of Shaves will include Welsh Olympic silver medallist Hannah Mills plus rising sailing stars Dave Evans, Ed Powys, Tudur Owen and Torvar Mirsky amongst others.

Fans can follow all the action on the Extreme Sailing Series website www.extremesailingseries.com including live video streaming of the racing with expert commentary by Richard Simmonds (the Olympic Sailing Comentator). Twitter followers can also show their support by using the hashtags #ExSS #Hyperformance.

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15 August 2012 - 4:00:48 PM


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The issue of Shortlist (published 11 July 2012) was 'wrapped' in a high profile full-colour four page special featuring King of Shaves and James Ellington – helping to raise awareness of the brand.

We also 'took over' the grooming section of shortlist.com for a week as part of the mini-campaign featuring images taken by renowned photographer David Clerihew. And to ice the cake, we ran a full page mono advert in The Metro (published 12 July 2012).

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13 July 2012 - 3:27:01 PM


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James Ellington, the "eBay sprinter" qualified for Team GB on Sunday 24 June 2012 at the UK Athletics Aviva 2012 Trials held in Birmingham.

James finished first in his 200m heat with a time of 21.01 seconds but then ran a blinding final, coming first again with a blistering time of 20.56. Congratulations James, we look forward to seeing you compete in London this summer!

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26 June 2012 - 6:04:23 PM