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Run by Will King (Founder, CEO), the company now employs approximately 20 people and its HQ is based in Beaconsfield, Buckinghamshire, UK. Andy Hill is the Operations & Innovations Director, Tim Wright the Commercial & Marketing Director (USA, LATAM and Asia Pacific) while Paul Adrian is the Sales & Marketing Director (UK and EMEA).
Key dates and brands in the company's history include:
1993: King of Shaves software launched.
1996: King of Shaves skincare for men launched.
1998: Ted Baker Fine Fragrances launches Skinwear.
2001: King of Shaves Woman software and Fish, Born in Soho London launched.
2005: Ted Baker Bodywear launched.
2007: Angelfish launched.
2008: King of Shaves Azor razor (our 'hardware'), Patently Obvious, Hed Kandi, Ted Baker Beauty launched.
2008: KMI acquired Floraroma Ltd. which owned or licensed brands including Beautifully Delicious, Good Works, Phil Smith, Little Me, Colorsport and Restoria.
2009: King of Shaves Woman Azure razor launched.
2009: King of Shaves demerges from KMI.
2009: King of Shaves issues Shaving Bond No 1.
2010: King of Shaves launches Azor M Alloy System Razor.
2010: King of Shaves launches Kings grooming range for men.
2010: King of Shaves launches Azor M Sensitive Alloy System Razor.
2010: Kai Industries becomes key shareholder in King of Shaves.
2010: King of Shaves to partner Remington in the USA.
2011: King of Shaves launches Azor 5 Sensitive 5-Blade System Razor.
2011: King of Shaves launches SuperGel Shaving Gels.
King of Shaves' key retail customers in the UK include Boots, Tesco, Asda, Sainsbury, Superdrug, Morrisons and Waitrose, and in the USA are CVS/pharmacy, Target, Walgreens and Duane Reade. King of Shaves products are also sold in Australia, New Zealand, South Africa, Japan and Brazil.
To learn more about the King of Shaves range, click here.
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“Enthuse, Exceed, Enjoy!”
Will King