Rory McGrath getting totally pampered by our Shave Squad babes!
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They're here to shave the world! In 2003, the King of Shaves’ UK ShaveSquad, toured the country with a specially designed rig offering free shaves in an extensive awareness and product trial campaign.
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The ShaveSquad were at the following events:
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The ShaveSquad's first public outing was at The Big Shave in London's Broadgate Centre. The event played an integral part in promoting Everyman’s Male Cancer Awareness month (June 2003). From 7.30am until the end of the day, the ShaveSquad encouraged local city businessmen and workers to shave to save lives of men suffering from male cancers.
A variety of celebrities attended including comedian Rory McGrath and model Lisa B to demonstrate their support for the cause and ensure that it was a truly ‘big’ shave.
Broadgate Centre, Liverpool Street Station, London: 6th June 2003.
To view pictures of the day, please click here.
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For the sixteenth consecutive year, the British round of the MotoGP (the UK's premier motorcycle racing event) was held at the major international Grand Prix track - Donington Park; one of the busiest and foremost racing facilities in Europe. After a dramatic race the action continued behind closed doors as Valentino Rossi was docked 10 seconds for overtaking under yellow flags and victory at the Cinzano British Grand Prix was handed to Max Biaggi.
Previous to the post-race drama a sell-out crowd of 72,000 fans had enjoyed excellent weather and an exhibition of top class MotoGP action. And those lucky enough to visit the ShaveSquad (who were in attendance all weekend) would have enjoyed some top class 'smooth' action as well!
Donington Park, East Midlands: 11-13th July 2003.
To view pictures of the day, please click here.
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The ShaveSquad will then be at the British Powerboat Grand Prix: Class 1 World Offshore Powerboat Championship supporting our King of Shaves boat in the Honda F4 Championship. Offshore powerboat racing is one of the most spectacular sports in the world. The unique Plymouth ‘Offshore Village’ site overlooks Plymouth Sound incorporates dry pits, team hospitality, promotional stands cafes and a panoramic view of pole position and the race circuit.
Plymouth: 26-27th July 2003
To view pictures of the day, please click here.
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Held at London's Olympia, Stuff Live is the UK's biggest technology showcase with the latest and greatest consumer innovations from some of the world's biggest players. The ShaveSquad demonstrated why our 'shaving software' is at the cutting edge. Other exhibitors includes Siemen's, Vodafone, Nintendo and Scalectrix.
Olympia, London: 26-28th September 2003.
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This fusion of snowsports, freesports, streetsports, music and lifestyle with over 100 exhibitors was held at Alexandra Palace. Board X is now in its eighth year and this year's show was one of the largest yet! It was an excellent opportunity for the ShaveSquad to demonstrate why King of Shaves is perfect for defining goatees and sideburns.
Alexandra Palace, London: 7-9th November 2003.
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With over 200,000 visitors attending Birmingham’s NEC, the International Motorcycle & Scooter Show is the most impressive motorcycle showcase of it's kind in the world! Features included classics, a freestyle arena, celebrity appearances and interactive game area and even a fashion show. Not to mention the smoothest ladies around...
NEC, Birmingham: 13-23rd November 2003.
Shave Squad: Australia
No beards here...!
Chris Ryan, a feature writer for Ralph, spent 12 months growing this beauty (see below left) to compete at the World Beard Champs in Berlin. On his return it had to go, so we sent in the loverly ShaveSquad to do what they do best. He decided to keep the mow for a little longer... Though for his sake we open the green top goes soon!
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Shave Squad: New Zealand
King of Shaves at Big Boys Toys
The King of Shaves stand at Big Boys Toys again was one of the most popular with the lovely King of Shaves ShaveSquad shaving over 500 guys. Even the World Famous Crusty Demon’s stunt riders dropped in for a close shave!
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