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King of Shaves Secures John Terry in Major Sponsorship Deal.
Top British shaving brand King of Shaves has secured a major sponsorship and endorsement contract with England and Chelsea soccer star John Terry.
The significant deal negotiated between King of Shaves founder Will King, Aaron Lincoln of Icon Sports Management, in association with Nathan Pillai, MD of Gifted, will see Terry endorse the brand through Euro 2008 and will feature the world-class defender in King of Shaves first ever TV campaign devised by BIG Communications which will extend to TV, cinema, pod-casting and press.
The campaign, entitled ‘Be’, will kick off just before the World Cup in June, and will run through to the end of this year with a series of iconic commercials which were filmed at a secret London location.
Will King, said: "This is the biggest, and certainly the most exciting endorsement deal that any brand could secure, particularly just before the World Cup kicks off. We believe John Terry’s endorsement brings great stature and credibility to King of Shaves, and will drive consumer awareness and sales of the brand to completely new levels."
King of Shaves
Press enquiries regarding King of Shaves and this sponsorship announcement should be directed to Anna Hooper or Jo Scotchmer at The Communications Store on +44 207 584 4344 / www.tcs-uk.net.
Corporate
KMI, the privately owned UK company behind King of Shaves was founded in 1993 by Will King and is the number two men's shaving and skincare brand in the UK. The company also manufactures and / or markets Ted Baker fine fragrance and toiletries products and Fish (for brand information click here) 'Born in Soho' hair styling products in the UK and USA.
The company and its brands are regarded as uniquely successful in their sector, with over 12 years sustained sales growth. For general corporate information on King of Shaves, please click here.
Retail
King of Shaves products are found in most major UK and US retailers, including Boots, Tesco, CVS/pharmacy and Wal-Mart.