To mark 10 years of King of Shaves in the UK, in 2003 we partnered with Everyman, The Institute of Cancer Research’s campaign to raise funds and awareness for male cancers. King of Shaves ran a series of activities throughout 2003 which promoted the Everyman name and helped raise funds for its work. Click here to read about the ShaveSquad – they're here to shave the world and raise awareness about testicular cancer.

King of Shaves is proud to support Everyman - funding research to cross out male cancer. The Everyman campaign was set up by The Institute of Cancer Research in 1997 to raise awareness of male cancer issues and to banish the taboos surrounding men and cancer. It is now the UK’s leading campaign on male cancers. June 2003 marked the beginning of the sixth Everyman Male Cancer Awareness Month.

One man dies of prostate cancer in the UK every hour. 21,700 new cases of prostate cancer are diagnosed every year and this figure is likely to increase. Testicular cancer is the most common cancer amongst young men aged 20 – 35. Cases have risen by 70% in the last 20 years but doctors do not know why.

The Institute is a charity that relies on voluntary income; it is a highly cost-effective major cancer research organisation with 92p in every £ directly supporting research.

Will King, Founder and CEO of KMI (the company behind King Shaves), comments: “Young men are notorious in not facing up to health and grooming issues, and although one is much more serious than the other, we feel passionate about working with Everyman in educating Britain’s men about both.

Our research shows that men who have tried King of Shaves become loyal subjects and great brand ambassadors - having shaved the faces of millions of guys over the past ten years, if we can save just one of our ‘loyal subjects’ from testicular - or any other form of - cancer, this worthwhile collaboration between King of Shaves and Everyman will have been a fantastic success.”

Philip Black, Director of Fundraising at Everyman, said: “We are delighted to have King of Shaves on board for this, our sixth annual Everyman male cancer awareness month, and look forward to the ShaveSquad taking to the road to spread the male cancer awareness message and raise funds for vital research into testicular and prostate cancers.”